OVERVIEW

Greg Alterman is the entrepreneur who made an American classic comfortable. Thank you, Greg.  While the super soft, stylish and comfy Alternative Apparel started out of his college dorm room, Alterman’s business acumen goes way back through his family’s ancestral lines. The Altermans have owned grocery stores, restaurants, and even dressed Hollywood starlets. For this Sidewalk Radio EXTRA, Gene sits down with the Atlanta native who has made it big by paying attention to the smallest details. It’s a fun, entertaining, and entrepreneurial chat with a decently funny guy. Enjoy.